The first “Sacoor Brothers” store opened on Rua Pascoal de Melo, in Lisbon, on November 15, 1989. The brothers embarked on the incredible adventure of building a brand that was guided by a remarkable lifestyle.

Soon after launching their business, the brothers traveled to Florence, Italy, to attend their first Pitti Uomo, the most important international event for men’s and women’s clothing and accessories collections, as well as for the launch of new menswear projects. This is when the idea of developing a high-quality product and raising service standards came to them. Attention to the product and excellence of service has been their main focus since then. The product demonstrated good taste; the fashion was brought directly from Italy, ahead of its main competitors.

The first small store was situated on a busy street in the heart of Lisbon, bathed in the aroma of fresh coffee and hot cakes. And, also for this reason, we continue to offer a coffee to our customers today, while inviting them to enjoy our spaces and do their shopping in a unique environment of well-being. The brand is proud to offer a unique shopping experience, combined with a very unique lifestyle and a tailoring service that is synonymous with personalized service.

Service and experience are part of the brand's DNA, resulting from these brothers' passion for creating high-quality clothing, always combined with excellent service. It is no secret that the brand, through Sacoor Business School, recognizes the importance of continually training its employees in the art of welcoming customers, a characteristic so typical of the Portuguese, thus developing a loyalty strategy, a driver for business growth.

It was in 1997 that Sacoor Brothers opened its first store inside a shopping centre. The largest in Europe at the time. The challenge was huge and a lot was learned from this experience. The first collection of shirts for the season was sold out in just 15 days, a sign that more work was needed on sales forecasting, logistics and organisation. But most importantly, it allowed us to realise that there was demand from customers.

The business’s national expansion began in 2000 in the city of Porto, which has been nominated several times as the European Capital of Culture. The first store outside Lisbon was in Norte Shopping. This required a major investment in logistics, as well as in the standardization of processes and procedures. There has always been strict control to ensure that all new Sacoor Brothers stores offer the same high quality.

In 2007, the brand began its international expansion in Spain and later in the United Arab Emirates. The first store opened in the Dubai Festival City shopping mall. The brand also opened stores in Bilbao and Barcelona, Spain. Other stores followed in Seville, Brussels, Chisinau, Madrid, Bucharest, Oman and Bahrain.

The Sacoor Brothers loyalty card, created in 1991, was a pioneer in the Portuguese market and gave its customers access to a range of new products, discounts and services. The cards were sent directly to the customer's address. Today, it is a digital card that can be used online and offline.

In 1997, Sacoor Brothers had a huge success with their iconic shirts featuring large mouse and bear prints. A unique shirt model that marked a generation.

Having mastered the art of dressing men, Sacoor Brothers expanded its business with the launch of the Sacoor Woman line in 2001, available in Sacoor Brothers stores. The brand also understood the need to offer its style to younger people, opening its children's stores in 2014, and Sacoor Blue in 2021.

The elegant and sophisticated actress and TV presenter, Catarina Furtado, accepted the brand's invitation to become the first ambassador for this line. Other celebrities followed, such as Sarah Wayne Callies, Khandi Alexander, Rachel McDowall, Irina Shayk and Ana Beatriz Barros.

The Tailoring service was one of the major distinguishing features added to the brand in 1998. Initially, not all stores had the capacity to have in-house tailoring services to meet customer requests. For this reason, tailoring orders began to be centralized in Lisbon to increase response capacity.

With customer service as a concern, the company began auditing its stores in 2000. Over the years, audit reports have become a

important evaluation tool that helps sales teams maintain the store's high standards of image quality and service.

In 2006 Sacoor Brothers adopted the greyhound as its logo, after having had a plane tree for several years. The greyhound symbolizes elegance, balance and nobility, as a way of reinforcing the brand's premium positioning.

In 2018, the online store opens, offering customers a new way to buy, at their convenience.

Sacoor Brothers doesn’t just make clothes. They create pieces that reflect emotion, aesthetics and a deep appreciation of culture, resulting in timeless designs, rich in history and tradition, yet perfectly modern.

Sacoor Brothers is today a premium brand that offers refinement to those who appreciate timeless elegance. What began as a small store in Lisbon is now an internationally recognized brand that invites its customers to enjoy an incredible retail experience, with a distinct fashion spirit.

Proudly present in 13 countries today, Sacoor Brothers recently opened its 142nd store. Men, women and children can now experience the Sacoor Brothers world in Portugal, United Arab Emirates, Qatar, Bahrain, Kuwait, Saudi Arabia, Jordan, Palestine, Iraq, Malaysia, Sri Lanka and Georgia.